Applied Inspiration Website Privacy and Cookie Notice

Last updated: December 2025

This notice explains how we collect and use your personal information when you visit our website.

1. Who We Are

Applied Inspiration International Ltd (“we”, “us”, “our”) is committed to protecting your privacy. We are the data controller for personal data collected via our website.

If you have any questions, you can contact us at:
Email: dataprotection@appliedinspiration.co
Registered Office: 7 Pitomy Drive, Collingham, Newark, Notts, England, NG23 7QS

2. What Information We Collect

When you visit our website, we may collect the following types of information:

• Technical information: IP address, browser type and version, device type, operating system, and pages visited.

• Usage data: information about how you use our site, such as time spent on pages, navigation paths, and referring websites.

• Contact information: if you fill out a form or contact us by email, we may collect your name, email address and any message you submit.

We do not collect sensitive personal data via the website.

3. Cookies and Tracking

We use cookies to improve your browsing experience and understand how our website is used.

What are cookies?

Cookies are small text files stored on your device when you visit websites. They help websites function effectively and provide analytical data.

Types of cookies we use:

• Essential cookies – required for the site to function (e.g. security, navigation)

• Analytics cookies – help us understand website traffic and usage patterns (e.g. via Google Analytics or HubSpot, if used)

• Functionality cookies – remember your preferences

We do not use cookies for advertising or marketing.

Managing cookies:

You can manage or disable cookies through your browser settings. Please note this may affect how the site functions.

4. How We Use Your Information

We use your data to:

• Operate and maintain the website

• Improve performance and usability

• Respond to enquiries you send us

• Monitor and analyse site usage (aggregated, anonymised data)

5. Legal Basis for Processing

We rely on:

• Legitimate interests for essential website functionality and analytics

• Consent for non-essential cookies (if applicable via cookie banner)

• Contract or pre-contractual steps if you submit a contact form

6. Sharing Your Data

We do not sell or rent your data.

We may share data with trusted service providers (e.g. web hosts, analytics platforms) who support our website. These providers are contractually required to safeguard your data.

7. How Long We Keep Your Data

We retain website data only as long as necessary for the purposes stated. Analytics data is typically kept for [e.g. 12–26 months] depending on the tool.

If you contact us via the website, we will keep your message for no longer than necessary to respond and follow up.

8. Your Rights

Under UK data protection law, you have rights including:

• Access to your personal data

• Correction of inaccurate data

• Erasure of your data

• Restriction or objection to processing

• Data portability (where applicable)

To exercise any of these rights, please contact: support@appliedinspiration.co

You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

9. Third-Party Websites

Our website may contain links to other websites. We are not responsible for their privacy practices, so please check their privacy notices.